Slow fashion or local production
Fletcher (2007) points out that slow fashion is a kind of connection with design, manufacture, consuming and living better. The base is quality, not the time because it can increase the quality of life. Slow fashion is also connecting with balance which can express rapid change and long-term production.
Bourland (2011) and Bratz (2014) illustrate that there are some benefits of slow fashion. First is slow fashion can discover the unlimited possibility with creative and beautiful because all works contain the designers’ ideas and thinking. For example, Imogene + Willie are one of these kinds of companies which they have many items of clothes that customers can choose, and each one is individual.. Second is encouraging the education. Through the education, customers can realize where the clothes come from and what the materials the designers select and how to use them correctly. Third is the sustainable development. Slow fashion can decrease the waste and much pollution for the environment in the world, such as Tara St. James’ company. Fourth is the natural. Most companies and designers consider and try to use more natural materials which can recycle and lessen the pollutions. Final is promoting conscious consumption. Everyone needs to choose the clothes cautious when they purchase productions.
From the summary, all data describe that most people tend to like the slow fashion because they emphasize the quality of clothes. Otherwise, slow fashion can lessen extra waste because everybody so not overconsumption in their life. Slow fashion also let designers select the sustainable materials and people will consider more carefully when they shopping in the stores. Even if, organizations can teach people from the education or they can learn more knowledge from the Internet to understand the intellectual. As a result, through these strategies, slow fashion can help everybody to reduce the variety pollutions, such as water, chemicals or heavy metals, air, soil and pesticide, in the society for the environment.
- Bourland, J. (2011). What is slow fashion? [Weblog]. Slow fashioned, 29th July. Available from: http://www.slowfashioned.com/archives/4909 [Accessed 29/07/11].
- Bratz, J. (2014). 8 slow fashion trends in 2014. [Weblog]. Global in, 19th March. Available from: http://globein.com/blog/8-slow-fashion-trends-2014-0 [Accessed 19/03/14].
- Figure 1: Joiner, J. (2013). Imogene + Willie. [Weblog]. Esquire, 17th Dec. Available from: http://www.esquire.com/blogs/mens-fashion/imogene-willie-store-tour-2013 [Accessed 17/12/13].
- Fletcher, K (2007). Slow fashion. [Online]. Ecologist, 1st June. Available from: http://www.theecologist.org/green_green_living/clothing/269245/slow_fashion.html [Accessed 01/06/07].
- Joiner, J. (2013). Imogene + Willie. [Weblog]. Esquire, 17th Dec. Available from: http://www.esquire.com/blogs/mens-fashion/imogene-willie-store-tour-2013 [Accessed 17/12/13].
- N. D. (2014). What is slow fashion? [Weblog]. Slow fashioned. Available from: http://www.slowfashioned.com/about