To be an ethical consumer is very hard in the daily life. There are several reasons to discuss it. First are customers doing not have enough acknowledge about the ethical information because they do not know what the materials will cause serious pollutions in the environment. Second is people do not sure they have the right to refuse the productions from some worse companies and can supervise the companies to improve them do better. Third is only few social media will inform the ethical issue in the society, therefore most people do not attach importance to the ethical topic. Final is the price and design. Most people will choose the productions or brand with lower price and excellent design. (Joergens, 2006).
However, over 10 years, some customers and organizations use different methods to protest and reject to buy some productions. For example, Kimberly-Clark Company demonstrates that they will implement the new policy which can decrease to break the forest in the North America in 2009. The other instance is that Nestle promises a zero deforestation policy because they face a serious pressure from Greenpeace in 2010. These cases can prove that people need to have the action to control the companies do better for ethical issue.
To sum up all information, consumers need to have the normal intellectual to realize what kind of materials is good for the environment from the companies’ website or the Internet. Moreover, they also need to use their right to control the companies to decrease the pollutions during the process. In the other hand, companies must provide the data what the materials they select when they create the productions during the process. Finally, companies and people need to understand they all have the responsibility to protect and reduce the pollutions in the society for the environment.
- Fisher Thornton, L. (2012). What does ethical consumerism mean for business? [Weblog]. Leading In Context, 10th Oct. Available from: http://leadingincontext.com/2012/10/10/what-does-ethical-consumerism-mean-for-business/ [Accessed 10/10/12].
- Figure 1: Formesyn. L (2012). Greenpeace voert actie bij Zara tegen. [Online]. DeMorgen, 12th Nov. Available from: http://www.demorgen.be/mode/greenpeace-voert-actie-bij-zara-tegen-giftige-kleding-a1539207/ [Accessed 12/11/12].
- Figure 2: Greenpeace (2012). Zara commits to go toxic-free. [Online]. Available from: http://www.greenpeace.org/international/en/news/features/Zara-commits-to-go-toxic-free/ [Accessed 29/11/12].
- Joergens, C. (2006). Ethical fashion: myth or future trend. Journal of Fashion Marketing Management. 10 (3), pp. 360-371.
- N. D. (2007). A short history of the ethical consumer/ Anti-sweatshop movement in the USA. Organic Consumers Association, 15th Mar. Available from: http://www.organicconsumers.org/articles/article_4515.cfm [Accessed 15/03/07].
- Greenpeace Video (2012). Zara mannequins revolt! [Online]. Available from: https://www.youtube.com/watch?v=jWhLN0Ag_Dg [Accessed 26/11/12].